The best marketing teams lead with data. With A/B testing, you’re always challenging that data to see if you can get better results—and you can A/B test virtually anything. You should strive to build a culture that prioritizes testing because you understand how it can influence your outcomes.
If one thing holds true in the 21st century, it’s that we’re more connected than ever before. We have anthologies of information at our fingertips. We can search, communicate, collaborate, buy, sell, even pay with just the tap of a screen. What does the intersection of marketing and technology look like over the next decade? Here are some thoughts from the Mighty Citizen team.
Public schools don’t just happen. Somebody has to keep the doors open, the lights on, the software updated. When the transmission on a school bus goes kaput, someone makes sure it gets fixed. School business officials are the heartbeat of public education, and students often never know they exist. The Texas Association of School Business Officials—or TASBO—is their support system, and we’re proud to have helped them transform their digital presence and member experience.
Strategy is a collection of tactics aimed at a specific, measurable goal. In this sense, crafting a marketing strategy is like balancing marbles on a plate: even the slightest movement can send everything off-kilter. Our strategists will deliver your organization a plan that is balanced, focused, and designed to boost your organization’s goals. Need a strategy for your next initiative? Reach out—we’ll help get you started.
