The best marketing teams lead with data. With A/B testing, you’re always challenging that data to see if you can get better results—and you can A/B test virtually anything. You should strive to build a culture that prioritizes testing because you understand how it can influence your outcomes.
If one thing holds true in the 21st century, it’s that we’re more connected than ever before. We have anthologies of information at our fingertips. We can search, communicate, collaborate, buy, sell, even pay with just the tap of a screen. What does the intersection of marketing and technology look like over the next decade? Here are some thoughts from the Mighty Citizen team.
On a map, the University of Texas Permian Basin seems situated in the middle of a vast geographic and academic desert. The public’s perception of the University was limited. UTPB came to Mighty Citizen to help remind Texas—and the world—that they’re a modern institution that happens to sit atop the largest supply of energy on the planet. Take a look at how we updated their messaging, branding, content governance, website, and copywriting.
Navigate Life Texas—overseen by the Texas Health & Human Services Commission—is the only website of its kind in the U.S.: a comprehensive, birth-to-adulthood guide for families with children with disabilities. It’s written for these parents by these parents. Earning this project was a milestone for Mighty Citizen. It was bigger than anything we’d done—and in every conceivable way: biggest timeline, biggest budget, biggest user base. If we nailed this website, it would drastically improve the lives of our neighbors and fellow citizens. And that’s exactly what we did.
The Long Center is home to Austin’s opera, symphony, ballet, and some of the world’s greatest touring acts. They had a perfect location, gorgeous building, and millions of potential customers hungry for great art in their city. Why hadn’t they made enough revenue to cover their costs for four years? They needed a greater understanding of their audience, a new brand, new messaging, and a revamped website. That’s where their partnership with Mighty Citizen began.
Public schools don’t just happen. Somebody has to keep the doors open, the lights on, the software updated. When the transmission on a school bus goes kaput, someone makes sure it gets fixed. School business officials are the heartbeat of public education, and students often never know they exist. The Texas Association of School Business Officials—or TASBO—is their support system, and we’re proud to have helped them transform their digital presence and member experience.
The Long Center is home to Austin’s opera, symphony, ballet, and some of the world’s greatest touring acts. They had a perfect location, gorgeous building, and millions of potential customers hungry for great art in their city. Why hadn’t they made enough revenue to cover their costs for four years? They needed a greater understanding of their audience, a new brand, new messaging, and a revamped website. That’s where their partnership with Mighty Citizen began.
Strategy is a collection of tactics aimed at a specific, measurable goal. In this sense, crafting a marketing strategy is like balancing marbles on a plate: even the slightest movement can send everything off-kilter. Our strategists will deliver your organization a plan that is balanced, focused, and designed to boost your organization’s goals. Need a strategy for your next initiative? Reach out—we’ll help get you started.
