The best marketing teams lead with data. With A/B testing, you’re always challenging that data to see if you can get better results—and you can A/B test virtually anything. You should strive to build a culture that prioritizes testing because you understand how it can influence your outcomes.
If one thing holds true in the 21st century, it’s that we’re more connected than ever before. We have anthologies of information at our fingertips. We can search, communicate, collaborate, buy, sell, even pay with just the tap of a screen. What does the intersection of marketing and technology look like over the next decade? Here are some thoughts from the Mighty Citizen team.
The Long Center is home to Austin’s opera, symphony, ballet, and some of the world’s greatest touring acts. They had a perfect location, gorgeous building, and millions of potential customers hungry for great art in their city. Why hadn’t they made enough revenue to cover their costs for four years? They needed a greater understanding of their audience, a new brand, new messaging, and a revamped website. That’s where their partnership with Mighty Citizen began.
Strategy is a collection of tactics aimed at a specific, measurable goal. In this sense, crafting a marketing strategy is like balancing marbles on a plate: even the slightest movement can send everything off-kilter. Our strategists will deliver your organization a plan that is balanced, focused, and designed to boost your organization’s goals. Need a strategy for your next initiative? Reach out—we’ll help get you started.
